Company Profile

Company Overview

The Front Climbing Club was Utah’s first indoor rock climbing gym, and one of the first in the nation. From its humble beginnings as The Body Shop back in the ’80s to three best-in-class facilities today, The Front has never lost its soul or connection to its roots.

The Front is led by three core values, which are outlined below. These values drive our day-to-day decisions as well as the future vision for our company. We expect every member of our team to embrace these values and believe they should align with your personal values to do so.

We do not offer easy jobs. We simply cannot slow down enough to kick back and relax while we are at work, but we highly encourage you to shut off your devices and email and disappear into the mountains on your own time. Our culture is built on this level of work ethic, as well as integrity, community (we do not use that word lightly), and unity. All that said, we also know how to have a good time.

Mission Statement:

The Front’s mission is to create innovative spaces that maximize the climbing experience, inspire meaningful connections, and foster an engaged community.


Core Values:


Distinctive Facilities with Emotional Depth

We design and build outstanding and unique facilities that are the “3rd place” for the broader outdoor community, and we maintain and improve our facilities with the utmost attention to detail and care. This creates a foundation for organic and fostered emotional connections with our members and between our members, leading to long-term, loyal, and proud members.

We add depth and authenticity to our facilities by supporting and contributing to our local communities through volunteerism, educated activism, and both financial and non-financial support.


Operational Prowess and Superiority

We develop and continually improve elegant, efficient and documented operational processes that underpin a disciplined approach to effective facility operations. We look outside the climbing industry for guidance and inspiration, and strive to be at the industry forefront in all respects. We safeguard our industry edge and protect company assets through discretion and care.

We use data to inform and guide our operations. Data gathering and analytics are foundational in improving our facilities, increasing our operational efficiency, expanding our individual capacities, and facilitating efficient teamwork. We adhere to efficient and organized business practices that utilize technologies to continually improve the level of operational excellence we promise to our members.


Employee Excellence and Growth

We value the positive contributions of our employees and strive to make The Front an enjoyable yet challenging environment to accomplish important work and experience personal growth.

We value listening to and learning from one another. We endeavor to be clear and authentic in all our interactions. We value candor and diverse opinions, yet when decisions are made, we unite to achieve their success.

We have high expectations of one another—to work hard and to be thoughtful. We take pride in and maintain integrity in our work. We are disciplined, focused, and resilient. We thrive on the sharp end. Falling short of a challenging goal, when a thoughtful and concerted effort is employed, is not failure. We undertake challenging projects with forethought and see them through to comprehensive completion.

We collaborate and innovate as a means to create exceptional value for our members, our company, and ourselves.