Description
About OIA:
Based in Boulder, Colorado, with an office in Washington, D.C., Outdoor Industry Association, a 501(c)6, nonprofit trade association. Our member-led collective is the outdoor industry’s catalyst for meaningful change. We’re a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting — and growing access to — the benefits of the outdoors for everyone.is the leading trade association for the outdoor industry. OIA unites and serves manufacturer, supplier, sales representative, and retailer members through its focus on trade and recreation policy, sustainable business innovation, research, advocacy, and outdoor participation. OIA also established and sponsors the Outdoor Foundation, a 501(c)3, nonprofit, with a mission centered on engaging American youth in active, outdoor lifestyles and nature-based education and activities.
About the Position
This Sr. Product Manager, reporting to the OIA President, has overall responsibility to lead the development of innovative member products and services that drive value for our members. This individual will be instrumental in shaping and executing our product roadmap, with a particular focus on creating solutions that meet the unique needs of our diverse membership, which includes brands, retailers, and other stakeholders of varying sizes. The incumbent leverages their understanding of the product, market, and users to create effective marketing strategies, understand and analyze market trends, competition, and user requirements. Create product positioning, messaging, and marketing strategy to achieve business goals. Plan and execute product launch campaigns and manage the cross-functional implementation of the plan. Develop sales enablement programs and deliver training to ensure that the sales team is fully equipped to sell the product effectively. The Sr. Product Manager will collaborate with internal teams and cross-functional stakeholders to ensure our products deliver value, support membership, and align with the strategic goals of the association.
Requirements
Essential Functions/Responsibilities of the Job
- Member-Centric Product Development
Deeply understand the needs, pain points, and aspirations of OIA’s diverse membership base, including brands, retailers, manufacturers, and other stakeholders.
Drive the development of products and services that address member needs and enhance member experience across different membership levels and sizes.
Use member feedback, market research, and industry trends to continuously refine and prioritize the product roadmap. - Product Roadmap & Strategy
Own and execute the product roadmap, ensuring alignment with OIA’s mission and strategic priorities.
Define clear product features, benefits, and value propositions for different member segments, ensuring each product or service addresses a unique set of challenges and drives measurable value.
Ensure products reflect OIA’s core values. - Cross-Functional Leadership & Collaboration
Lead and manage research department to develop, launch, and improve and full leverage data, insights, and research products, services, and events.
Work closely with cross-functional teams, including marketing, membership sales, Sustainable Business Initiatives, Government Affairs, to develop, launch, and improve products and services.
Coordinate with external vendors and partners to execute product development and delivery.
Facilitate communication across teams to ensure product goals are met on time and within scope.
Participate in and lead board of director committee presentations as needed. - Product Launch & Performance Tracking
Oversee the end-to-end product lifecycle, from ideation through launch and post-launch analysis.
Develop comprehensive go-to-market strategies, working closely with marketing and sales to drive adoption and engagement.
Track product performance and member feedback, using insights to drive iterative improvements.
Collaborate with Marketing team/consultants to ensure collateral reflects and delivers expected strategies to drive planned product goals.
Generate product content such as case studies, videos, website copy and blog posts
Work closely with the PR team to drive consistent product messaging
Use data and analytics to measure and improve the effectiveness of product marketing initiatives - Member Value Demonstration & Advocacy
Clearly articulate and demonstrate the value of OIA products and services to internal stakeholders and members, ensuring they understand how products and services can drive tangible benefits for their business.
Build strong relationships with members to understand their evolving needs and ensure ongoing product relevance. - Experience:
Minimum of 7-8 years of product manager, brand manager, or similar experience, preferably in a trade association, non-profit, or membership-driven organization.
Experience working with diverse member bases, with an understanding of the unique needs of brands, retailers, and small to large businesses in the outdoor industry or similar sectors.
Proven track record of leading product development and launching successful products and services that drive member engagement and satisfaction.
Background in design and copywriting is a plus
