Honey Stinger seeks to fill the position of Sponsored Event Specialist within the marketing department. This employee will work closely with other marketing team members and third party event planners to oversee sponsorship execution and drive strong brand awareness at events and surrounding retailers. This position will be responsible for managing all product placement, maintaining all marketing assets, managing event logistics, as well as any sponsored event related marketing opportunities.
Manage all event marketing assets:
Opportunities on sponsored events social media platforms: Facebook, Twitter, Instagram, YouTube
Facilitate digital communication: pre-race emails, newsletters, blog, virtual goodie bags
Deliver all on course materials assets: finish shoot, tear drop banners, aid station, course signage
Manage comp race entries with Hive Team Manager
Provide marketing materials needed for advertising: logo, collateral, video, digital
Work with the Partnership coordinator to manage nutritional product and staffing logistics:
Forecast product needs with inventory manager
Arrange shipping logistics for on course product
Organize sampling booth set up, sampling product and internal and external event staff
Send product for pre-race sampling opportunities and events
Provide samples for goodie bags/post-race rewards
Oversee all pre-race events:
Race registration weeks
Pre-race training runs
Run shop/run center events
Research and implement additional sponsored event marketing opportunities:
Create strategic alliances with other event sponsors
Work with Honey Stinger Trade Marketing manager to execute retail promotions and events
Evaluate opportunities with race designated coaches and pacers
Consider additional race influencers and product placement
Value all couponing placements
Manage collecting post event reports and evaluate what worked and what didn’t
Experience: Prior work experience as a marketer of energy foods, sports or outdoor industry
Education: College degree in marketing or equivalent work experience in marketing, sales, public relations
Computer Skills and Software: Excellent working knowledge of MS Office Suite, Netsuite, Bronto email and social media platforms (Facebook, Twitter, Instagram, YouTube, Sprout Social, etc.) desired
Abilities: Creative and motivated individual
Physical Requirements: Vision, hearing, speech, manual and physical dexterity sufficient to set up tradeshow booths, the ability to travel domestically and potentially internationally
About Honey Stinger
Founded in 2001 in Steamboat Springs, Colo. and still proudly based in the same location, Honey Stinger makes great tasting, convenient honey-based nutrition products using real, responsibly sourced ingredients. Fueling top elites and everyday enthusiasts alike, Honey Stinger is designed to elevate performance. The company’s diverse product offering includes waffles, gels, chews, energy and cracker bars, protein bars and more, providing natural, sustained energy for every endeavor. Honey Stinger products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.
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