As the world's premier company for insulated products, Hydro Flask began with a challenge: to create a reusable water bottle that truly performs in any environment. It had to keep hot liquids hot and cold liquids cold. Period.
We are hiring a Product Marketing Manager who will be responsible for developing consumer relevant positioning, messaging and strategies to brings our products to market.
What You'll Be Doing:
The Product Marketing Manager is the convergence between product, marketing and GTM activities. This role will drive and facilitate the creation of product positioning, messaging, launch strategies and tools that resonate with our consumers and brings product stories to life. This will result in successful sell in and sell through and generate product awareness and brand affinity, helping make Hydro Flask a great and lasting lifestyle brand.
Product Marketing Manager Key Responsibilities:
Partner with product team and creative services team/external partners to develop positioning, messaging, naming, attributes, claims and web copy
Align with marketing, sales and category leads to inform sell in and sell through strategies
Partner with director of marketing to inform planning and execution across marketing and ecommerce functions for impactful product launches
Collaborate with director of marketing and category leads to identify marketing support prioritization, lead colors and launch timing
Develop seasonal product photography recommendations to provide the ideal scenarios to showcase products and their key features in lifestyle and web photography
Share and inform marketing, sales and product on consumers trends, how they buy and key purchase considerations
Incorporate channel, category and product insights to support GTM deliverables
Partner with product development and packaging designer to ensure relevant messaging and claims are reflected on domestic and international packaging
Work with product to understand use case scenarios to inform product and lifestyle photography briefs
Oversee product information database to support internal and external needs
Ensure product training materials are effective and support retail marketing and field marketing needs
Partner with International Sales Manager to ensure product training content is globally relevant and implemented internationally
Requirements for Consideration:
5+ years of consumer marketing experience, with a focus on developing product marketing communications.
Experience working with premium consumer goods, outdoor/active lifestyle, action sports or natural foods brands.
Excellent oral and written communication skills
Proficiency writing creative briefs and working with internal and external creative resources
Skilled in the use of Microsoft Office Software
Comprehensive knowledge of general marketing principles, branding, product marketing communications, marketing plan development and marketing collateral development.
Proven track record of bringing product stories to life which led to successful product launches and sell through
Must be authorized to work in the United States on a full-time basis
Working for Hydro Flask:
Do you love a challenge? We are a group of hard-working people and outdoor enthusiasts who are constantly putting our products to the test and delivering "ahh" experiences to active consumers worldwide. As an employer, we live our brand values every day, supporting a reliable, playful, adaptive, honest, inclusive, and unconventional culture where employees can learn, thrive, and grow.
Hydro Flask is based in Bend, Oregon. There's desert to the east of town and mountains to the west. Our geography says a lot about who we are. We bike, ski, run and hike. We grill burgers and share growlers in our backyards. We don't hold back. That may sound like the weekend, but that's how we live every day of the year. We don't accept lukewarm in our attitude toward life or in the temperature of whatever we happen to be drinking. We want to taste the fullness life has to offer and share it with the world. That's why we are committed to making tomorrow better - our lives, our products, our experiences. We believe nothing in life should be lukewarm.
Hydro Flask not only gets what our customers want, we also know that providing an awesome environment for our employees (who are also our customers!) is vital for our long-term success. Along with a casual, dog-friendly environment in our beautiful headquarters in Bend, Oregon, we ensure our employees are taken care of with a strong compensation and benefits package, including healthcare, 401(k) with company match, PTO, annual incentive pay, a sabbatical program, free lunch every Friday, and of course, product!
For more information about who we are and what we do, click here.
Helen of Troy is an Equal Opportunity / Affirmative Action Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
If you, as one of our employees or as an applicant for employment, have any questions about our Affirmative Action Plan, please contact Human Resources during regular business hours.
If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact Human Resources at (915) 225-8000.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
Elevating Lives, Soaring Together
Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Hot Tools®, Revlon®, Pert®, and Brut®. Most of these brands rank #1 or #2 in their respective categories.
Over the past 50 years, we have grown organically as well as through acquisition, seeking out and building world-class brands and outstanding products that elevate people’s lives everywhere, every day.
We currently operate in three business segments:
Our Housewares segment provides a broad range of innovative consumer products for the home. Product offerings include food preparation tools and storage containers; cleaning, bath and garden tools and accessories; infant and toddler care products; and insulated beverage and food containers.
Our Health & Home segment focuses on health care devices such as thermometers, humidifiers, blood pressure monitors, and heating pads; water filtration systems; and small home appliances such as portable heaters, fans, air purifiers, and insect control devices.
Our Beauty segment products include electric hair care, beauty care, and wellness appliances; grooming tools and accessories; and liquid-, solid- and powder-based personal care and grooming products.
We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.
Why Join Helen of Troy?
We are proudly powered by our exceptional people, who feel and act like passionate owners. Every day, their experience and skills build superb businesses and create best-in-class capabilities in every corner of our company. We cultivate careers and celebrate our shared success as we create long-term sustainable value together.
With over 50 years of experience, we are just getting started. We elevate lives. We soar together. We are Helen of Troy.
Founded in 1968, Helen of Troy (NASDAQ: HELE) is leading global consumer products company offering creative solutions for our customers through a diversified portfolio of well recognized and widely trusted brands – some include: OXO®, Good Grips®, Hydro Flask®, OXO tot®, OXO on® and OXO SteeL®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Hot Tools®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Sea Breeze®, Bed Head®, Karina®, and Gold ‘N Hot®, Dr. Sinatra®, and Dr. Whitaker®. We have 3 business segments- Housewares: Provides a broad range of products to help with food preparation, cooking, cleaning, organization, beverage service, and other tasks to ease everyday living for families. Health and Home: Provides healthcare and home comfort products. Beauty: Provides personal care, beauty care, and wellness products including hair styling appliances, grooming tools, hair accessories, and liquid/solid/powder based personal care products. We employ over 1,500 full-time employees across North America, Europe, Asia, and Latin America. We also utilize temporary, part-time, and seasonal employees as needed.
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