The Communications Manager at the U.S. National Whitewater Center (Whitewater) is responsible for projecting and extending the reach of Whitewater’s brand across all communication platforms. This position, within the Marketing Department, has a strong influence on the strategic direction, communications, public relations, and management of the organization.
Through internal and external collaboration, this position will identify and manage all public relations, communication, and distribution needs. This position will lead the organization’s efforts in building, maintaining and leveraging strategic relationships within national and local communities, media outlets, business affiliates, and industry partners. Tasked with the communication and distribution of Whitewater’s marketing efforts, this position will be the “face” and the “voice” of the brand.
An active, leadership-level contributor in decisions related to the strategic direction of the Whitewater brand including marketing, operations, product deployments, and business unit development
Strong emphasis on delivering value and building the business through new revenue streams and product offerings in addition to performing analytical research on consumer trends and business growth
Whitewater’s primary contact in communications with the public and Whitewater constituents
Manage internal communication projects and deliverables across all departments throughout the organization
Continually develop relationships and ongoing networking with all Whitewater constituents including industry partners, government entities, etc.
Consistently increase authentic coverage of Whitewater through building and leveraging relationships with national and local media outlets and industry partners
Leverage media and other third parties relationships to support Whitewater marketing efforts
Convey expectations and standards, provide necessary resources, practice accountability
Evaluate business processes and communication mediums across all departments and identify areas of development
Efficient and effective management of project planning and execution including the coordination of internal and external personnel
4+ years of relevant work experience – brand and/or B2C marketing experience is a plus
Bachelor’s degree in Business, Marketing, Communications, or another related field
MBA and/or a business development background is strongly preferred
A strategic, critical thinker and creative problem solver
Intellectual curiosity and an analytical mindset
Excellent communication skills, both written and verbal
Ability to speak in public forums and with media outlets
Ability to work well under pressure and make decisions independently
Team player with flexibility in schedule for varied workweeks and event coverage – nights, weekends, and holidays required
Additional Salary Information: Please provide salary expectations on your application.
About U.S. National Whitewater Center
The U.S. National Whitewater Center (USNWC) is dedicated to the promotion of the active lifestyle. Since 2006, the USNWC has been promoting access to the outdoors for all levels of participants through its 30+ land and water-based activities, outdoor instruction and certification programs, festivals, races, films, and various outdoor events throughout the year. Whether you visit the Center’s 1,300 acres on the Catawba River or engage in the brand’s mission through one of our off-site initiatives, the USNWC empowers guests to play, relax, and learn outside.