Description

Purpose & Overall Relevance for the Organization:

As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives while driving local market acceleration. You combine a global strategy with a strong local mindset, ensuring consumer-centric decision-making and the creation of compelling product assortments tailored to local needs. Through agility and entrepreneurial leadership, you guide cross-functional teams, manage complex timelines, and deliver insight-driven execution that influences category growth and elevates brand presence.

Key Responsibilities:

• Maintain a strong understanding of Brand vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands.
• Align seasonal product portfolio plans and tactics with strategic direction and category priorities to achieve business goals and maximize consumer impact.
• Translate market and consumer insights into actionable growth opportunities within the business unit, with a focus on local market acceleration.
• Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets.
• Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development.
• Manage accurate and complete product master data to enable downstream systems and processes.
• Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges.
• Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines.
• Cultivate and strengthen collaboration across aJ BU and Global BU to identify opportunities and ensure strategic consistency.
• Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning.
• Drive KPI performance (Financial KPIs) and provide actionable insights to optimize planning and product performance reviews.
• With entrepreneurship mindset, proactively identify growth opportunities and lead initiatives that deliver measurable business impact.

Key Relationships:

• Partnerships across global functions, markets, and creation centers.
• aJ/global Business Unit
• aJ Business Unit
• Cross-functional teams, Designer, Operation (Developer) .
• External partners, key accounts, and market stakeholders.

Knowledge, Skills, Abilities:

• In-depth knowledge of sport/style industry dynamics and product category expertise
• Strong familiarity with cross-functional marketing and go-to-market planning
• Advanced analytical, strategic, and tactical planning proficiency
• Excellent verbal and written communication
• Clear and engaging presentation capabilities for internal and external stakeholders
• Ability to resolve conflicts and align cross-functional stakeholders
• Experience executing change management in fast-paced environments
• Strong consumer-centric mindset in product decisions
• Creative and lateral thinking to challenge the status quo and drive innovation
• Ability to travel and represent brand passion for sports

Requisite Education and Experience / Minimum Qualifications:

• University degree (BA/MA) in Marketing, Business Administration, Product Management, or related field.
• 6-8 years of experience in Product Marketing or Category Management, specifically in Footwear.
• Deep understanding of consumer behavior and segmentation across markets.
• Familiarity with global retail environments, e-commerce, and omnichannel strategies.
• Proven track record in leading product creation processes from concept to launch.
• Fluent in English and Japanese (native level).
• Digital fluency in Office 365 applications and product and marketing tools.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Senior Product Manager Footwear, Creation Center Tokyo

Brand:

Location: Tokyo

TEAM: Brand Management & Communications

State: Toky

Country/Region: JP

Contract Type: Full time

Number: 537481

Date: Nov 20, 2025