The Senior Brand Manager is responsible for managing a portfolio of OFD Foods product and service brands. This includes setting objectives and strategies, developing supporting tactics, then communicating and executing plans to support those strategies and the annual Sales plan.
SPECIFIC DUTIES AND RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:
Work with Marketing Director to create annual Marketing strategy and budget.
Lead and mentor a small team of Brand Managers.
Evaluate performance of company brands in the context of competitive threats and market trends.
Own positioning and messaging of company brands that clearly communicates the unique value proposition to the defined consumer of each market segment.
Create and manage integrated campaigns throughout the year to build awareness and generate adoption with new consumers and increase loyalty with current consumers. These may include consumer promotions, public relations, social media, multi-channel advertising, etc.
Quantify and evaluate effectiveness by directing post-program analysis.
Initiate development of new products through consumer insight, including: consumer research, concept development, packaging design, product launch and marketing support plan. Manage product lifecycle.
Interface with cross-functional teams to gain alignment on brand plans and drive execution.
Drive brand entry into new market segments through strategic positioning, web initiatives, selling materials, sales training, trade support, consumer promotions and sampling initiatives.
QUALIFICATIONS/SKILLS & KNOWLEDGE REQUIREMENTS:
Outstanding leadership and interpersonal skills. Frequent use of independent judgment required.
Experience directly managing a team.
Diverse experience working across multiple retail channels (on and offline).
Retailer cooperative marketing program development and implementation.
Experience with qualitative and quantitative research tools and techniques.
Strong attention to details and an ability to coordinate and manage multiple tasks & projects.
Excellent communication skills, including speaking, writing, and listening.
Bachelor’s Degree in Marketing, Business or related field. Work experience may be considered in lieu of degree.
10+ years Marketing experience, 6+ years in Brand Management.
4+ years in the food and/or consumer packaged goods industries.
OFD Foods is the world’s technological leader in freeze-drying. Our freeze-dried ingredients are key components in the products of some of America’s largest food companies. Our private label lines include such products as lunch and dinner entrees for the Nutri/System weight-loss program. We’re still a major supplier to the military, and our Mountain House® brand continues to be the favorite of bac...kpackers and campers. OFD Foods, Contract Lyophilization Services division processes pharmaceutical and specialty chemicals, medical devices, cultured microorganisms, enzymes, and other sensitive biological materials. For these products, freeze drying creates functional properties unattainable by other drying methods.
OFD Foods’ world headquarters is located in Albany, Oregon, and employs over 300 people. There are three manufacturing facilities on a 35-acre industrial site.OFD Foods, LLC operates under USDA (meat and poultry), APHIS, FDA (drug and medical device), and/or EPA regulations, according to product. USDA Organic, Kosher and Halal certifications are also available. Today OFD Foods is the world’s largest custom processor of freeze dried products. The company has over 20 million kilograms of drying capacity at its three Oregon plants, representing about 70% of North American Capacity.