Rock and Ice, the world’s premier climbing magazine is accepting applications for Advertising Manager. Rock and Ice is owner operated, has a long history of climbing culture, prides itself in producing authentic content, and has received numerous honors including the 2016 Banff Mountain Literature Award.
Located in picturesque Carbondale, Colorado, Rock and Ice accesses premier climbing areas including Rifle, Independence Pass and Canyonlands, and is within minutes of hundreds of local climbs.
Serious candidates will know the outdoor industry and have experience in advertising sales and marketing in print, social media and digital marketing.
Essential job functions
Drive sales necessary to achieve revenue goals.
Lead sales for Rock and Ice and establish partnerships and relationships with accounts and prospective accounts.
Identify and maximize top opportunities for market share and revenue growth. Analyze the marketplace and competition to determine the most effective sales strategies to increase advertising revenues across all platforms.
Drive the advertising sales process with marketing strategies, focused and systematic sales planning and successful implementation of the plans.
Develop creative strategies to maximize sales resources and optimize revenues, including multi-platform products and pricing.
Work with key advertisers to develop successful, mutually beneficially relationships.
Work with the publisher, associate publisher, circulation director, production manager, art director and the editors to develop and execute new or expanded products and sales programs to achieve revenue targets.
Works with key partners throughout the organization to conduct sales, strategic and operational planning.
Work with publisher and associate publisher to prepare and implement the department's budget, sales goals and revenue and expense plans.
Work with editors and other staff to develop, and sell new print products, including special sections and magazines.
Develop sales strategies, packaging and pricing for online and social media products.
Monitor competitors for sales leads.
Analyze business trends.
Plan and organize marketing and outreach events.
Work with art department, circulation and editors to create and distribute marketing materials including media kits and promotional materials.
Maintain online digital campaigns.
College degree. At least two years of marketing and sales or agency experience. Strong understanding of social media. Self Starter. Strong affiliation with outdoors and desire to work in the outdoor industry.
Additional Salary Information: Base plus commission and bonuses, DOE.
Rock and Ice is the only magazine owned and operated by climbers. For over 25 years, our editors, writers and photographers have poured their passion for climbing into the pages that have made award-winning Rock and Ice the sport's true voice. Whether you are a beginner or expert climber, Rock and Ice is equally inspirational and informative, offering expert training and medical advice, gear tips,... features on the best climbing areas here and abroad, and cutting-edge tales from real climbers who push themselves to the edge.
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